Fashion show production

Minneapolis fashion show producer.

Runway shows that feel like an experience: organized backstage, memorable on the runway.

Plan your show

Richard Moody began as a runway model and moved into producing decades ago. That view from the runway shows in the shows he builds: seamless organization, considered set design and a spotlight on innovative fashion. Many of his productions weave in music, art and theater, so each element supports the others.

Based in Minneapolis and working across the Twin Cities, IAmMoody has produced shows for boutiques, designers, nonprofits and brands, from intimate trunk shows to couture galas.

What's included

Everything a runway needs.

  • Show concept, theme and run-of-show
  • Model casting and coordination
  • Runway, staging, lighting and set design
  • Music, performers and emcee
  • Backstage management and stylist coordination
  • Venue, guest experience, signage and clean-up
  • Publicity and community outreach to build attendance
  • Sponsor and charity partner coordination

How it works

A simple path from idea to runway.

  1. 01

    Discovery

    We learn about your brand, audience, date and budget.

  2. 02

    Concept & plan

    Theme, venue, cast, run-of-show and timeline.

  3. 03

    Production

    Casting, rehearsals, staging, sound and light, guest experience.

  4. 04

    Show day & after

    We run the show, then follow up with photos and a wrap-up.

Good to know

What we do, and what we don't.

We produce the show. We are not a design house, a modeling agency or a retailer, but we are glad to refer designers and talent. Based in Minneapolis, we can produce anywhere.

Talk to us